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Snow Peak: Apparel for your outdoor adventure

Monday, September 22, 2014

 

Snow Peak debut apparel collection.

Japanese outdoor and lifestyle brand Snow Peak, debut their apparel collection this month. And lucky Portlanders can check it out at the company's only bricks and mortar store stateside, in the Pearl District. 

Founded by accomplished mountaineer Yukio Yamai, this new collection comes after 56 years in the camping equipment business.

Snow Peak is known for their functional high quality camping supplies, such as the titanium cups and mugs. The move into apparel is likely to lure many outdoor adventurers to add clothing to their camping purchases.   

The new collection was designed by Lisa Yamai, the granddaughter of founder Yukio Yamai, and is "built for the blurred line between city and nature, and the people who thrive there.”

The collection features fire retardant, Japanese indigo, and linen fabrics. “It is camp clothing, but functional, fashionable and modern. The clothing is made from locally sourced materials like natural fibers such as wool from [ the brand's hometown of] Naiigata, Japan," said Marketing Manager Chelsea Parrett. 

Utility pocket down jackets, wool plaid shirts and cable knit sweaters in a basic dark blue, military green, and black are all highlighted in the men's and women's lines. 

Prices range from $80 to $500. 

You can buy the apparel collection online or at the Pearl District Snow Peak retail store, the only retail store in America.

Snow Peak, 410 NW 14th Ave. [link to website] 97209, (503) 697 3330

Homepage Photo Credit: Mateo Hos via Compfight cc (image cropped)

 

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