Welcome! Login | Register

McCain Calls Trump’s Meeting & Press Conference With Putin “Disgraceful”—McCain Calls Trump's Meeting & Press Conference With…

The Politics of Finesse, 2018 Style - The Sunday Political Brunch - July 15—The Politics of Finesse, 2018 Style - The…

Trump Names Kavanaugh To United States Supreme Court—Trump Names Kavanaugh To United States Supreme Court

You CAN Stop Emotional Eating – Here’s How—You CAN Stop Emotional Eating – Here’s How

The Best Running Gear You Can Buy—The Best Running Gear You Can Buy

“Come See About Me” - The Supreme Court Picks—Sunday Political Brunch July 8, 2018—“Come See About Me” - The Supreme Court…

The Politics of Civility - or the Lack Thereof—Sunday Political Brunch July 1, 2018—The Politics of Civility - or the Lack…

Guest MINDSETTER™ York: Toxic Social Media Influencers As A Catalyst For Violence—Guest MINDSETTER™ York: Toxic Social Media Influencers As…

How Are The Seattle Sounders And Portland Timbers Players In The World Cup Doing?—How Are The Seattle Sounders And Portland Timbers…

FIFA World Cup Preview – 6/26—FIFA World Cup Preview – 6/26


Tour de Lab: Portland’s Quirky Gone-to-the-Dogs Ride for a Cause

Wednesday, August 27, 2014


Photo © Tour de Lab

If you love fun, quirky group rides that support great causes, get ready to ride with thousands of other animal lovers on Sunday, September 7th to benefit DoveLewis Emergency Animal Hospital. Riders ride throughout Portland, traveling from one Lucky Lab to another, hence the playful name.

Choose either a 19-mile long flat route on the Puppy Dog Course which visits 3 Lucky Lab pubs, or the 41-mile Big Dog Challenge, which takes you to four pub locations. At each rest stop along the way, riders receive special treats and begin to get “doggified”, adding floppy ears, and whiskery noses to complete their riding ensembles. Think of it as a rolling costume party, where you pick up pieces of your costume along the way. And if you gather three or more friends to ride together, your ride is free!

The ride starts with local craft roasted coffee and a light breakfast, and there'll be plenty of snacks and hydration along the course. The ride is fully supported with ride-along mechanics and medics, and a sag wagon, in case you need a ride back to the finish. You can store a bag with post-ride shoes and clothing to change into for comfort once you're finished. And back at the finish line, you'll enjoy a hot dog bar feast and a free craft beer in a commemorative etched pint glass, which is yours to keep.

DoveLewis has been serving the Portland community for over 40 years, offering nonprofit emergency care for animals. Located in NW Portland, DoveLewis offers advanced veterinary care 24/7, 365 days a year as well as nationally renowned programs such as their pet loss support program which provides free group therapy sessions for people who have lost their pets.

To register for the Tour de Lab, go to tourdelab.comFor more information about DoveLewis, visit www.dovelewis.org.

Üma Kleppinger is a Portland-based copy writer and advocate for full-contact anti-bummer living. She is a recovering sesquipedalian who writes about life in the saddle and outdoor adventure. She is also the author of BikeYoga, a yoga program for cyclists. When not writing, she can be found riding and racing her mountain bike throughout the Pacific Northwest.


Related Slideshow: The Best Wieden + Kennedy Ads for Nike

Take a look at a swarth of Nike ads created by Wieden and Kennedy throughout the years.

From claymation to technology to the the ultimate child prodigee - Wieden has done it all to help create and reinvent the Nike brand.

Prev Next

Baby Tiger

This W+K ad took the legacy, skill and training of young Tiger Woods all the way to the links in Scotland and the British Open.


Prev Next

Nike Evolution

The early Nike ads  were maybe not the most creative by today's creative standards, but the brilliance of the Nike Evolution ad was that it made a sneaker a piece of technology. It may be the first time that a sports product was sold with the idea that an athlete could gain an advantage through apparel or footwear.


Prev Next

Just Do It

The first time the iconic tagline, "Just Do it" was ever used in a Nike ad was in 1988. It was not Michael Jordan, but a guy named Walt Stack - take a look.


Prev Next


Mars Blackmon made Spike Lee, elevated Michael Jordan's cred, made millions for Nike and thrust W+K into the first class designation as a global ad agency.


Prev Next


Before Tiger there was no Nike Golf. This ad was the foundation to the development of the product line. Tiger was a different golfer: He was the first athlete in the game, strong and brilliant. No golfer ever looked so cool.


Prev Next


Michael Jordan may be the greatest basketball player ever. But what made him a marketing superstar was the Air Jordan positioning - the sub brand created by Wieden + Kennedy.


Prev Next


Bo knows. Bo Jackson may have been the greatest athlete of all time, but no one would have known if it were not for the amazing creative developed by Wieden + Kennedy for Nike. Bo knows and we know Bo.


Prev Next

Lil Penny

Lil Penny was in part the brainchild of creative Stacy Wall at W+K and rolled out Chris Rock as the alter ego to Orlando Magic guard Penny Hardaway. 

Claymation never played so well as the moment when Lil Penny hit on Tyra Banks.



Related Articles


Enjoy this post? Share it with others.

Delivered Free Every
Day to Your Inbox