slides: Best Wieden + Kennedy Nike Ads EVER
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Wednesday, August 27, 2014
GoLocalPDX Business Team
Oregon is the unlikely home to the leading performance athletic brand - Nike - and its linked Portland-based advertising agency, Wieden + Kennedy. Chicken or egg, is the question? Did W+K make Nike, or was it the innovation, superstar athletes and top level product the the agency just needed to rollout. MJ, Mars, Bo, Tiger - the list goes on and on of the high performance athletes and personalities that were featured in the agency's ads for Nike.
The following videos are the BEST ads that Wieden + Kennedy produced for Nike. You may ask: Who decided these were the best ads? The answer: We did.
Related Slideshow: The Best Wieden + Kennedy Ads for Nike
Take a look at a swarth of Nike ads created by Wieden and Kennedy throughout the years.
From claymation to technology to the the ultimate child prodigee - Wieden has done it all to help create and reinvent the Nike brand.
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Baby Tiger
This W+K ad took the legacy, skill and training of young Tiger Woods all the way to the links in Scotland and the British Open.
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Nike Evolution
The early Nike ads were maybe not the most creative by today's creative standards, but the brilliance of the Nike Evolution ad was that it made a sneaker a piece of technology. It may be the first time that a sports product was sold with the idea that an athlete could gain an advantage through apparel or footwear.
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Just Do It
The first time the iconic tagline, "Just Do it" was ever used in a Nike ad was in 1988. It was not Michael Jordan, but a guy named Walt Stack - take a look.
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Mars
Mars Blackmon made Spike Lee, elevated Michael Jordan's cred, made millions for Nike and thrust W+K into the first class designation as a global ad agency.
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Tiger
Before Tiger there was no Nike Golf. This ad was the foundation to the development of the product line. Tiger was a different golfer: He was the first athlete in the game, strong and brilliant. No golfer ever looked so cool.
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Air
Michael Jordan may be the greatest basketball player ever. But what made him a marketing superstar was the Air Jordan positioning - the sub brand created by Wieden + Kennedy.
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Bo
Bo knows. Bo Jackson may have been the greatest athlete of all time, but no one would have known if it were not for the amazing creative developed by Wieden + Kennedy for Nike. Bo knows and we know Bo.
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Lil Penny
Lil Penny was in part the brainchild of creative Stacy Wall at W+K and rolled out Chris Rock as the alter ego to Orlando Magic guard Penny Hardaway.
Claymation never played so well as the moment when Lil Penny hit on Tyra Banks.
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