Welcome! Login | Register
 

Columbia Sportswear in Portland Calling for Old, Worn Out Clothes for ReThreads Program—Columbia Sportswear in Portland Calling for Old, Worn…

See Where Portland Ranks Among Best Places to Retire—See Where Portland Ranks Among Best Places to…

Scouting The Seahawks’ Week 1 Opponent – Packers Will Be Without Prize Rookies—Scouting The Seahawks’ Week 1 Opponent – Packers…

Two Arrested Near Douglas County with 45 Pounds of Methamphetamine—Two Arrested Near Douglas County with 45 Pounds…

See Where Oregon Ranks Among Best States to Have a Baby—See Where Oregon Ranks Among Best States to…

Kaplan: What’s Your From…To Story?—Kaplan: What’s Your From…To Story?

Washington Huskies Riding NFL Draft Success Into Key Position Battles—Washington Huskies Riding NFL Draft Success Into Key…

Police Stood By As Mayhem Mounted in Charlottesville, Reports ProPublica—Police Stood By As Mayhem Mounted in Charlottesville,…

VIDEO: President Trump Vows “Justice Will be Delivered” in Charlottesville Attack—VIDEO: President Trump Vows "Justice Will be Delivered"…

An Interview With Sherwood High School Basketball Coach Rahim Tufts—An Interview With Sherwood High School Basketball Coach…

 
 

Saul Kaplan: Where Have All The Corporate Stories Gone?

Wednesday, June 03, 2015

 

A good transformation story is hard to find. Especially when you’re searching inside big companies. I’ve been collecting inspiring cross-sector transformation stories for BIF’s annual Collaborative Innovation Summit for over a decade. It’s alarming to me how few of them have come from big companies. Believe me, it’s not for lack of trying or looking in the wrong places although we’re always open to suggestions. We look hard, and we’re fortunate to have a network of like-minded innovation junkies who are generous with storyteller suggestions. At BIF we’re equal opportunity curators searching under every rock for great, undiscovered transformation stories.

Each year over 500 innovation junkies from around the world convene to celebrate what we at BIF call, enabling random collisions of unusual suspects. The BIF community of innovation junkies loves transformation stories from across every imaginable societal silo. The more eclectic the mix of stories the more learning, engaging and doing. We find the best value creating opportunities emerge from the grey areas between our sectors, silos and disciplines. The most memorable and inspiring stories at the BIF Summit always come from the least expected people and places. A typical session at a BIF Summit sounds like the start of a bad joke with stories from a rabbi, police chief, corporate leader and a 10 year-old prodigy!

When I say transformation stories I don’t mean stories about transforming when there is no other choice. I mean transforming when there is a choice. Transforming even when every societal, organizational and human fiber in our bones warns us to be fearful of the unknown. Transforming because it’s the only way to stay relevant and to make a difference in the world.Transforming because tweaks aren’t enough to realize the full potential of the 21st century. Those are the stories that inspire us at BIF. We’ve had over 300 storytellers at our summits over ten years. Every year it’s the same. We have trouble finding enough corporate transformation stories and storytellers.

Last year we had Guy Wollaert, Chief Technology Officer Coca Cola Company, as a storyteller. He was great. Guy was candid during our pre-summit prep conversations admitting that he didn’t know what he had gotten himself into when agreeing to be a storyteller. He quickly grasped that we were not looking for his standard Power Point presentation. Guy loved the challenge and rose to it sharing a compelling story about Coca Cola’s attempts to introduce innovation and entrepreneurship into a huge enterprise. He was genuine, honest and well received. Guy retired from the company shortly after last year’s summit and assures me his foray into storytelling at BIF wasn’t the reason! In my experience there are far too few senior corporate executives from big companies who have and can share inspiring transformation stories.

Here are 10 reasons corporate transformation stories are hard to find:

1) Looking for transformation stories in large companies is like finding a needle in a haystack of stories about tweaks.

2) Transformation stories are for the next CEO.

3) Executives are constrained by corporate communications and prevented from sharing real stories. Just asking for permission is too painful.

4) In big companies learning and working out loud with anyone outside of the company is fine as long as employees don’t share anything work related without permission.

5) Executives aren’t comfortable coming off-script to share real stories. Let’s be honest most external corporate presentations are commercials not stories.

6) Executives are far too removed from the real story to share it in a personal and inspiring way.

7) Inspiring stories convey both struggles and success. Corporations don’t like talking about struggles and vulnerabilities.

8) Line item extensions or a new enterprise IT system aren’t transformation stories.

9) Big companies don’t like to share real stories. The competition might eavesdrop!

10) Big companies still think storytelling is about centralized marketing and communications functions.

Whatever the mix of reasons, a dearth of corporate transformation stories is bad news for all of us. It’s the symptom of a much bigger problem. Organizations of all kinds are more vulnerable every day to being, netflixed or uberized, obliterated by an upstart business model. The new strategic imperative is R&D for transformational business models. Leaders must make it safer and easier to explore and test new business models, even disruptive ones.We live in an era that screams for transformation and the best we seem capable of is tweaks.We need more compelling corporate transformation stories. We also need more compelling corporate storytelling. A new generation of consumers and employees has arrived on the scene and they don’t receive or relate to information the way companies currently communicate it. We relate to stories. We emotionally connect to stories. We only engage in transformation when we see ourselves in the story and can actively participate in it.

A good corporate transformation story shouldn’t be so hard to find.

Saul Kaplan is the Founder and Chief Catalyst of the Business Innovation Factory (BIF). Saul shares innovation musings on his blog at It’s Saul Connected and on Twitter at @skap5.
 

 

Related Slideshow: Oregon Business Rankings in US

See how Oregon stacked up against the other states in the U.S.

Prev Next

ThumbTack

Oregon gets a C+ for small business friendliness from Thumbtack, in conjunction with the Kauffman Foundation.

According to the ranking:

Overall friendliness C+

Ease of starting a business B
Ease of hiring D+
Regulations D
Health & safety D
Employment, labor & hiring D
Tax code D+
Licensing C-
Environmental D
Zoning D+
Training & networking programs B+

Prev Next

CEO Magazine

CEO magazine was not kind to Oregon.

The state ranked in the bottom ten states at #42.

Oregon get lumped by CEO's as being California like - too much regulation.

Prev Next

Forbes

The 2015 rankings puts Oregon in the top 20. Oregon ranks #18 in the United States. 

NY ranks one spot ahead at #17 and Florida ranks after Oregon.

#1 in the United States: Utah

#50 in the United States: Mississippi

Prev Next

WalletHub

Oregon has been ranked as the 2nd most eco-friendly state in the country, according to a recent study by WalletHub

Oregon ranks eighth in environmental quality and first in Eco-Friendly Behaviors landing them in second overall. 

Oregon is behind Vermont and ahead of New York and Minnesota who land in the third and fourth spots respectively. 

Prev Next

The Economist

Small Business Friendliness Grade: C+

The Economist grades states on an A+ to F grading scale for its small business climate. Oregon is one of 4 states that earned a "C+"

Overbearing bureaucracy and excessive licensing is stifling small business in America. 

Read More About The Economist Grade Here

Prev Next

CNBC

#22 CNBC

CNBC ranks each state in cost of doing business, economy, technology and innovation.

Read More About CNBC Ranking Here

Prev Next

Wallet Hub

#28 Wallet Hub

Wallet Hub ranks each state in ROI rank, state tax rank, and overall government services.

Read More About Wallet Hub Ranking Here

Prev Next

#38 Kauffman Foundation

Kauffman Foundation ranks each state in entrepreneurship.

Entrepreneurial activity generally is highest in Western and Southern states and lowest in Midwestern and Northeastern states.

Read More About Kauffman Ranking Here

Prev Next

Forbes

#19 Forbes in 2014

Forbes ranks each state in business costs, economic climate, and growth prospects.

Read More About Forbes Rankings Here

 
 

Related Articles

 

Enjoy this post? Share it with others.

 
Delivered Free Every
Day to Your Inbox