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Hyundai Genesis and Equus’ Cool Ties To Portland

Thursday, November 20, 2014

 

Hyundai Genesis, via the Hyundai media site

Hyundai cars have a strong connection with the city of Portland as it has been the Port of Entry for its cars since the first Excel arrived state side in 1986. The Korean Manufacturer launched the introduction of the Excel on Good Morning  America from the old Red Lion Hotel on 4th and Lincoln in the wee hours West Coast time.  It was exciting for the city and people involved to be part of a completely new car launch.  It began a long history with Portland and in July of 2013 the two millionth Hyundai rolled through the Port of Portland at Terminal 6. Hyundai did an extensive comparative analysis on various West Coast ports for over a year before finally deciding to anchor down in Portland.

“As their volumes have grown over the past two decades, we have continued to grow with them,” said John Akre, terminal manager for the Port of Portland. “We have always had a great relationship with Hyundai.”

The early Excel initially had some great success and good press. It was awarded Best Product #10 by Fortune Magazine. This was primarily due to the low price and great value. It sold a record number of units in the United States for a first year company compared to any other automakers. Over 168,000 Excels sold in that first year.  

Cost-cutting measure by the bean counters soon led Hyundai to a reputation that it’s still trying to live down. The quality was so bad that it became the butt of jokes. Dealerships either made all their money on the many repairs or simply gave up selling them altogether. In the subsequent years, Hyundai began investing heavily in quality, styling and long-term research. It also instituted its now famous 10 year/100,000 mile warranty. The turnaround was so dramatic that in 2006 it was named third in Initial Quality by J.D. Powers behind Porsche and Lexus. 

That brings us to today where in the last year or so Hyundai has attempted to go after the big boys like Mercedes, Lexus, Audi and BMW with its Equus and Genesis. The first thing you notice is how beautiful the lines are on it, and even the base model has luxury styling features and a long list of standard features.  It also features a unique banding to the Genesis which is different than the regular Hyundai badging. From the responses I received from people when I told them this was a Hyundai, they still have some work to go on image and public perception so the badging makes great sense. Once you slip inside, it feels like a much more expensive German sedan. If you hadn’t looked at the price sheet you would have easily guessed the price to be in the mid to upper $40,000’s but would be more than pleasantly surprised to read it was just a touch over $38,000. With all the standard features, a more than capable 3.8 liter, V6 with an eight speed automatic transmission, the second-generation Genesis is a real player in the luxury sedan market. The V-6 also takes regular gas so the 18 city/29 highway and combined 22 mpg makes it an even better value. 

Hyundai and its sister car Kia, offer the best  voice activated systems, entertainment package with all the tech features along with some of the old guys buttons and knobs to make changing modes and stations easy.  The Genesis also features the Intelligent Assistant® which is a proactive app built to save the driver time and provide an even higher level of convenience. The app combines Blue Link® features, data from the vehicle, the owner’s smartphone, and the internet with multiple layers of intelligence. This allows it to send proactive notifications and recommendations to the owner in preparation for their drive. Genesis owners will have alerts to remote start their car on a hot or cold day, saving them the luxury of time. 

But, coolest feature has to be the illuminated Genesis logo that appears outside the driver’s door when you open the car door at night when you reach your destination. After a week in the test car, the biggest issue was giving it back.  

Brad Boyer is owner of Carcierge, a car concierge company providing expert assistance on anything car-related. He also co-hosts Test Miles on 101.1 FM KXL on Sundays, and is a founding member of the Northwest Auto Press Association. You can email him your car-related questions at [email protected]

 

Related Slideshow: The 10 Worst Vehicles in the Last 30 Years

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#10

2002 BMW 7-Series

We have all become used to all the high-tech gadgetry in today’s vehicles and even the computer mouse type designs to control the gauges, BMW was ahead of the curve on its I Drive system it introduced in their flagship 7 series. Maybe even a little over its skis too as it required a two-day training session for the public relations staff that handed out the cars to the media just to understand the complexities.

Owners complained vigorously about how difficult it was to use and eventually just tried to avoid it altogether. The 2002 was also a huge overhaul in the exterior styling as well. When the tarp was taken off the new 7 the front and side view was astonishingly beautiful. The rear view…? Well, let’s just say Kim Kardashian would have been jealous. It wasn’t at all what the BMW buyer wanted. 

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#9

Subaru Baja

This vehicle has been making an ironic sort of comeback in popularity. It’s really so impractical and ugly that it now has a great kitsch following. The Baja really didn’t know what it wanted to be. It wasn’t really a sedan and wasn’t really a pickup. Instead of offering the best of both worlds it offered less of both.

There was no middle seat in the back to make room for the rear section to fold forward. The problem there too was that only a portion of it folded forward. It was a nice little truck to drive but it was really a truck with a tiny bed that couldn’t really haul anything.

Photo via Wikimedia Commons 

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#8

Saturn Ion

This was one sad little car. The quality was terrible -  it was horrible to drive with no road feel, power or handling. The interior was badly laid out and all the plastic pieces made it feel like a hot wheels car (without the cool track).

The Ion was manufactured by General Motors between 2003 and 2007. In February of 2014 it was on the list of GM vehicles recalled because of faulty ignition switches. In 2004 after being saddled with and unexpected long term loan of the 2003 Saturn Ion, Car and Drive Magazine wrote of its experience, “Anxious to drive Saturn's all-new little guy, we were soon anxious to get rid of it. Not one editor could say he or she liked the car, which, according to our road test, had a ‘pigheaded transmission, anxious steering, bar-stool seating, muddled styling, [and a] cyclopean dash.’ The acceleration numbers didn't make it any more popular.”

Photo via Wikimedia Commons 

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#7

Fisker Karma

This may seem an odd choice to be on a worst list as it is stunningly beautiful but as Donald Sutherland’s character uttered in the movie The Dirty Dozen when looking at the troops, "Very pretty, General. Very pretty. But, can they fight?" That’s what it felt like driving the Fisker and the answer was no.

It was the brainchild of the Henrick Fisker who was responsible for designing the BMW Z8 and served as design director for Aston Martin. The first car to be produced by Fisker Automotive was the Fisker Karma, a hybrid luxury car which debuted in January 2008 at the North American International Auto Show with great fanfare. It was supposed to hit the market in 2009 but that date was missed. The Fisker Karma production was launched in November 2011. 

What really gets the Karma on the list is the huge over-promise, under-delivery element. Fisker was given access to $529 million by the Department of Energy as part of the green initiative. It was going to be the Tesla beater but while Tesla has already paid back it’s loan, Fisker declared bankruptcy in 2013 with only 2,450 units built and $193 million of the DOE loan gone. Fisker Automotive was acquired by China's largest auto parts company, and plans to restart production of its Karma. It will also complete the half-finished development of a second model, according to a senior executive. 

Photo via Wikimedia Commons

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#6

Cadillac Allanté

This widely expensive Cadillac roadster was heavy, unwieldy and had a convertible top that required two people to take it off and store in the back. It was GM’s attempt to compete with the European two-seater sports cars like the SL500.  In a word, Fail. GM had the bodies made by Pininfarina in Italy and then finished up the rest of the production in Detroit.

The Allanté was manufactured from 1986 until 1993, with roughly 21,000 units built over a seven-year production run.  

Photo via Wikimedia Commons

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#5

Chrysler TC by Maserati 

Not to be outdone by GM, Chrysler decided to get in on the European styling by offering either a bad Chrylser or a very bad Masertai. It was hard to determine which manufacturer looked worse. Chrysler's TC by Maserati was based on a modified second generation Chrysler K car and introduced at the 1986 Los Angeles Auto Show.

After two years of development delays, the TC became available in late-1989 and 7,300 units were manufactured by the time production ended in 1990. All cars sold as 1991 models were actually manufactured in 1990.  Lee Iacocca, who did a lot of good things at Chrysler and sold a lot of books, was a proponent of the new model "to change the way the world looked at Chrysler" and to create a new image for the automaker.

The problem was it reminded people more of a Chrysler Lebaron which was much less expensive than a Maserati. 

Photo via Wikimedia Commons 

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#4

Plymoth Prowler

Chrysler, in the mid 90’s thought what every older driver wanted was to remember the 50’s hot rods, so it came out with its super cool, hot-rod-looking Plymoth Prowler. It was a real retro looking roadster with the open wheel front end and the big rounded rear fenders.

The designers were said to have been given free rein to develop whatever hot rod, sports car they could create. The Plymouth Prowler was produced for the 1997 and 1999-2001 model years. After the Plymouth name was discontinued in 2001 the Prowler was sold as a Chrysler Prowler for the 2001 and 2002 model years.

Besides the complete lack of vision out of the car, the worst feature was that it was all hat and no horse…as in horsepower. It looked as if it was like the hot rods of old but was “under” powered with a standard 3.5 liter, V-6 engine producing a paltry 250 horsepower. 

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#3

Yugo

Just the word conjures up the USA pride in the fact that, while maybe we built some crummy cars over the years, at least we weren’t responsible for this little high maintenance proletariat transportation device.

In 1985, Malcom Bricklin began importing the Yugo GV to the United States. Spending any seat time in this vehicle was scary to say the least. Built in Soviet-Bloc Yugoslovia, it made its U.S. debut at the 1984 Los Angeles Auto Show. At time it looked is if the little hatchback offered buyers some value with a 55-hp engine that was capable of 30-mpg fuel ratings and a 110-mph top speed for just $3990.

But the old saying was never truer than with the Yugo, you really do get what you pay for. Most car companies take a less dramatic way to end production than the Yugo that was built at the Zastava's Kragujevac factory.  The factory that was suspected of making weapons and military vehicles was bombed by NATO forces during a Kosovo air-raid. That was mercifully the end of its car-manufacturing days.  

Photo via Wikimedia Commons 

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#2

Pontiac Aztec  

It was a tough call which GM vehicle would get the number one slot but the horror that was this ugly SUV seemed to be generated by multiple layers of incompetence rather than the complete disregard for the consumer as our number one choice.

Like the Baja, the Aztec has taken on a new cult status with one of television’s greatest characters driving it. But even Walter White from Breaking Bad and his bad ass fedora could not save the Aztec from being a hideous vehicle. It was something of a crossover vehicle but did neither well and its plastic exterior made it the butt of many a joke and conversation.

It’s likely that when Pontiac marketing reps determined giving one away to the first Survivor winner they thought of all the great press they would get. However, following the finale of the show, Howard Stern went on the air the next day and talked about what an ugly vehicle it was and that even if they gave him one, he wouldn’t take it. GM forecast sales of up to 75,000 Azteks per year, and needed to produce 30,000 annually to break even. Just 27,322 were sold in 2001.  The Pontiac Aztek was sold from 2001 to 2005. 

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#1

Cadillac Cimarron

It used to be, General Motors buyers would work their way up the GM family of cars and when they really “made it”, they bought a Cadillac. The emblem on the front of the car meant more than just designating what brand the car was but showed off what the driver had achieved in his or her lifetime.

In the mid 80’s the GM bean counters had such disregard for their customers and the brand significance they put out the Cadillac Cimarron.  The Cimarron was simply a rebranded version of GM’s entry-level product of the time, the Chevrolet Cavalier. The fake Cadillac didn't exhibit any traditional Cadillac styling features and other than Cadillac badges, was virtually identical to the Cavalier. Both the Cimarron and Cavalier were built on the same assembly plant in South Gate, California and Janesville, Wisconsin.

It was first introduced in 1981 for the 1982 model year, and sold through 1988. During its seven-year model run, 132,499 were built and those responsible should make a pilgrimage to each household and apologize. It’s hard to say what the biggest problem was with the car itself.  The meager 2.0 liter 4 cylinder engine with just 88 horsepower (in a Cadillac!) didn’t help. The worst was likely the arrogant price tag of twice that of the Cavalier with the Cadillac version selling for $12,000.

 
 

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