Oregon Lottery Launches 2nd Version of Loteria Scratch-it Ticket
Monday, May 02, 2016
"This was a very popular Scratch-it last year, and it resonated well with all Oregonians, so we decided to bring it back again this year, new and improved," said Oregon Lottery Associate Marketing Communications Manager Thais Rodick.
Loteria is played by family and friends in the Hispanic community. The Loteria Scratch-it ticket offers players a $10,000 top prize.
"Oregon's population is becoming increasingly diverse. Currently, 12.3 percent of Oregonians are Hispanics, 4 percent are Asian American and Pacific Islanders, and 2 percent African American. We are broadening our product offerings to make sure our games remain relevant with our consumers, and the recent success of Loteria Scratch-it and our most recent Chinese New Year ticket illustrate that we're on the right track," said Rodick.
New versions of the Loteria scratch-it will be available in the upcoming months and will incorporate themes such as "Dia De Los Muertos" (Day of the Dead) and "Navidena" around the holidays.
The Oregon Lottery started selling tickets on April 25, 1985 and since then has earned alms $10 billion for economic development, public education, state parks and watershed enhancements.
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