Google Selects First Oregon Company for Premier Program
Wednesday, April 15, 2015
“We are excited to launch the Google AdWords Premier SMB Partner program with hand-picked, highly qualified companies like Logical Position,” said Ben Wood, head of Google’s Americas channel sales partnerships. “Small- and medium-sized businesses will not only benefit from Logical Position’s in-depth training, but from their years of experience in the local market.”
This alliance is a huge accomplishment for the rapidly growing digital marketing agency that joined the Inc. 500 as the top Oregon advertising and marketing company in 2014, according to LP.
“This is a great achievement for Logical Position and our clients,” said Michael Weinhouse, Founder and Co-CEO of Logical Position. “It solidifies our place among the top digital marketing firms in North America.”
Related Slideshow: 5 Tech Innovations Changing Oregon
New innovations in technology are changing things for Oregon and its residents. Here are five tech innovations that are making a difference.
Free virtual schools provide curriculums and a classroom experience over the internet. The Oregon Virtual Academy is part of national system that provides alternative education options for grades k-12. Students can interact with teachers and students from their homes, and be supplied with textbooks and materials for free.
“Right now there seems to be four times as many parents calling for students than last year,” Allen Finger, Enrollment Consultant for the Virtual Academy, said. “People are looking for flexible options, or the student may be facing bully issues, or schools may not be meeting issues. In the next 20 years we will see a rapid decline of traditional schools and a rise of virtual schools.”
3D printing is no new technology, but in the last couple years new innovations have revolutionized how people use it. The process has become much more accurate and affordable, so that schools, companies, and startups are changing the way they think about manufacturing
“It saves months of time and 100s of thousands of dollars in molding,” said David Anderson, vice president of Oregon Swiss Precision. “It completely alters how manufacturing is done, literally changes everything across the board.”
Anderson said many schools have added 3D printers, helping students become interested and excited about engineering.
Access to Internet
Oregonians have seen an increased access to internet, as well as ways to reach it. Problems with being a heavily rural state have limited access to high speed internet, but providers has grown and cellular companies have expanded their 4G networks. Google Fiber could show up to Portland in the next few years, which has pushed local providers to up their game. Portland has its own wireless mesh network, which helps neighbors share their internet and create free networks.
“We as users had become dependent on companies that weren’t acting in our interests,” said Russell Senior, president of the Personal Telco Project mesh network. “It was an act of self creation for something better.”
Open Health Data
In recent years Medicaid and Medicare have released new information that was obscure in the past, which has helped inform the public on the spending and costs of the health care system. Personal records have become easy to exchange between health systems, doctors, and patients, according to Tom Yackel, M.D., chief health informational officer at OHSU.
“I think [open health data] is opening up the dialog, and changing the dynamic of the health care system, said Amy Fellows, Executive Director of We Can Do Better, a nonprofit that helped start the Open Notes program in Oregon. “It improved the understanding of health care.”
With new ways to access and view data, Oregonians can be informed on important issues. Apps and websites bring information to the viewer in a personalized and effective fashion. Civic-minded projects help people make sense of information they need to know. The Behind the Curtain Project by HackOregon in 2014 sought to help voters know how money influenced campaigns.
“We are just beginning to understand the power of data visualization and how it can tell a story to make a person understand or feel differently,” Catherine Nikolovski, founder of HackOregon said. “We are hoping to improve quality of life.”