Adidas Debuts Sneaker App In Time for Kanye West Line

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Wednesday, February 04, 2015

Kemea Smith, GoLocalPDX Contributor

Adidas launched a first-of-its-kind sneaker reservation app, 'adidas Confirmed,' making the hype sneaker reservation process simple and smooth.

“Until now, the industry standard for reserving hype sneakers has been social media or lottery-based systems, which often result in long lines and unclaimed reservations,” said Simon Atkins, adidas vice president of brand activation. “We thought about our consumers, what platforms they’re using the most and what would make the most sense for them.”

adidas Confirmed will feature a sleek interface and provide a easy way to access coveted sneakers from sign-up to pick-up.  The app will also provide buyers with a fair shot of getting access to the shoes, allow for instant confirmation of product availability, and will reduce long waits. adidas Confirmed will support the sale of the Kanye West collaboration.     

“The adidas Confirmed mobile app is our way of improving the customer experience and reaching kids in an environment where they spend most of their time,” said Atkins. “It’s a totally new way to bring limited-release sneakers to market and we expect to see a paradigm shift in the industry now.” 

Geo-targeting technology will be used to allow for verification of location while protecting shoppers from “bots” that weaken launches in special spaces like Twitter. 

adidas Confirmed is available for download now, through the Apple app store or Google Play.  Push notifications will inform users when reservations are coming for sneaker releases.

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