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Oregon Gets Middle Marks for Business Friendliness

Wednesday, August 27, 2014

 

Oregon isn't the best, but neither is it the worst place in the country to run a company, according to data pulled from nationwide business publications and testimonies from Oregon business owners.

Despite stringent regulations and an unfavorable tax code, especially for small businesses, the state’s economy is experiencing a surge over the past five years, up 2.8 percent annually, with the second best growth in the U.S., according to Forbes.com.  

While the state’s quality of life is lauded by its citizens, a strict regulatory environment has proven to be a burden on businesses, said the CEO at Thumbtack, a website that matches customers to businesses.  

"After a two-month survey of thousands of small business owners nationwide, we've heard directly from Oregon's small businesses that the state could do more to support them," said Jon Lieber, chief economist of Thumbtack. "Creating a business climate that is welcoming to small, dynamic businesses is more important than ever, and Oregon has more to do to get there."

That said, local tax rates don’t matter as much to small business as onerous regulations, according to a study from Thumbtack and the Kaufmann Foundation, a think tank.

“Nearly two-thirds of respondents said they pay their fair share of taxes…but many complain about the difficulty of complying with complex regulations,” the study stated.

By looking at rankings from top business and tax institutions such as Forbes, The Tax Foundation, and the U.S. Chamber of Commerce, GoLocalPDX has compiled a list of what these organizations have to say about Oregon's business climate.

 

Related Slideshow: The Best Wieden + Kennedy Ads for Nike

Take a look at a swarth of Nike ads created by Wieden and Kennedy throughout the years.

From claymation to technology to the the ultimate child prodigee - Wieden has done it all to help create and reinvent the Nike brand.

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Baby Tiger

This W+K ad took the legacy, skill and training of young Tiger Woods all the way to the links in Scotland and the British Open.

 

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Nike Evolution

The early Nike ads  were maybe not the most creative by today's creative standards, but the brilliance of the Nike Evolution ad was that it made a sneaker a piece of technology. It may be the first time that a sports product was sold with the idea that an athlete could gain an advantage through apparel or footwear.

 

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Just Do It

The first time the iconic tagline, "Just Do it" was ever used in a Nike ad was in 1988. It was not Michael Jordan, but a guy named Walt Stack - take a look.

 

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Mars

Mars Blackmon made Spike Lee, elevated Michael Jordan's cred, made millions for Nike and thrust W+K into the first class designation as a global ad agency.

 

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Tiger

Before Tiger there was no Nike Golf. This ad was the foundation to the development of the product line. Tiger was a different golfer: He was the first athlete in the game, strong and brilliant. No golfer ever looked so cool.

 

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Air

Michael Jordan may be the greatest basketball player ever. But what made him a marketing superstar was the Air Jordan positioning - the sub brand created by Wieden + Kennedy.

 

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Bo

Bo knows. Bo Jackson may have been the greatest athlete of all time, but no one would have known if it were not for the amazing creative developed by Wieden + Kennedy for Nike. Bo knows and we know Bo.

 

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Lil Penny

Lil Penny was in part the brainchild of creative Stacy Wall at W+K and rolled out Chris Rock as the alter ego to Orlando Magic guard Penny Hardaway. 

Claymation never played so well as the moment when Lil Penny hit on Tyra Banks.

 

 
 

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